top of page
The Background
Bajaj understood that their TG has evolved and they needed a new way to appeal to young riders. With the new Pulsar N125, the challenge was to position it as a bold, stylish new ride whilst evolving the Pulsar brand to connect with pop-culture-savvy Gen Z.
Insight
Pulsar stands for thrill, performance, and daring, but for the N125, the focus was on its unmatched agility for navigating through urban traffic. Gen Z, deeply influenced by anime, gaming, and social media, seek products that mirrored their fast-paced, individualistic lifestyles.
Idea
Bajaj positioned the N125 as not just a bike, but an extension of its rider’s personality. Therefore, by combining the bike’s agility and ‘traffic-cutter’ nature with manga-inspired storytelling, the campaign positioned it as the perfect blend of youthful, fun, and agile.
All the Illustrations are made by Sangram Singh
Comic strips
Influencer Reels
Design Team : Ishan Bhardwaj (ACD ) | Sangram Singh (Art Director) | Talish Rasool (Sr. Art Director)
bottom of page